In our previous posts (cilck here) we talked about inbound marketing and how to increase lead generation using inbound marketing. In this post, we’ll talk about How to Formulate an Inbound Marketing Strategy using a simple checklist of six steps.

You want to attract new customers to your business, because getting new customers means a wider market, which means more income for you. Inbound marketing is so powerful because you have the power to give the searcher/consumer exactly what they are looking for at the precise point that they need it.

Download our free e-book to learn more about inbound marketing

After nearly a year of testing for ads to appear in  Facebook search  results since December 2018,  Facebook  is finally rolling out  the  search ad placement to all marketers starting 18 Oct 2019, as reported by  Facebook. 

Ensuring that consumers choose your products or services over your competitors is not a walk in the park, hence the need for a business to be at the top of their marketing game. 

How do you do that, you might ask?

Here are 18 pro tips that you can adopt for you inbound marketing to develop loyal customers to your brand, ensure business growth and ultimately generate leads.

Let’s face it. We’re more likely to get our tasks done faster and better if we know there’s a reward in it for us. While cash is a common way of rewarding your employees, research shows that non-cash rewards such as travel leads to increased revenue and productivity. How does a company trip inspire employees to perform better? Well, here are seven ways.

1. Relax and Recharge 

Ok, so your marketing team have set up an inbound marketing strategy, and you’re now waiting for the fish to bite. You don’t have to sit around and do nothing!

Here are some shortcuts you can use to help you leverage on the content your marketing team has already produced and get a head start. You’ll also be able to see any potential business opportunities that you might not have noticed before.

One good thing about working from home is that we save our travelling time and use it to complete more tasks in a day. But of course this could only be done when we are equipped with the right set of tools.

Here’s a list of 5 Free WFH (work-from-home) tools that is useful for salespersons and marketers, helping them to stay productive – whether they are mobile workers or remote workers.

1.Conferencing & Collaboration Tool: Zoom

Take a guess. What is the percentage of average promotional emails getting opened? Based on a report by GetResponse on email marketing for Malaysia, the average email open rate is 24.33%, average click-through rate is 3.21% and average unsubscribe rate is 0.14%.