Google My Business (GMB) - Give your digital marketing that vital edge. 

Google My Business (GMB) is a free tool that allows sellers and buyers to locate each other. It allows businesses and companies to manage their online presence across Google, including Search and Maps. If a user Googles for a specific service or product, Google My Business displays the name of companies near that person. 

For instance, if you type ‘motorcycle’ in the search box, information about several motorcycle manufacturers and shops near you appears.  

Word of Mouth is possibly the first form of marketing/advertising long before marketing/advertising was even invented. When cavemen found a good hunting spot they would share this new discovery with their tribesmen by hand gestures or drawings in caves to explain what and where it is.

While most businesses have a website, 90% of them are merely providing basic and supplementary information without generating any leads. In this modern-day and age, having a website is an investment. The opportunity to fully leverage your online presence and get more traffic and prospects should not be wasted. 

As with any business, identifying the most effective marketing technique is key to success. But for small businesses and startups, conventional marketing approaches are either way too expensive or too big to function properly.

So, what’s the answer? Inbound marketing!

Inbound marketing also known as Pull Marketing, at its core is about attracting prospects to your business rather than going out to find those prospects.

With the explosion of budgeting placed on online ads, at the tip of everyone's tongue are either Facebook ads or Google Adwords targeting and placements. 

According to Statista, in 2018, 100 billion dollars were spent on digital ads alone in the United States, more than what China, the U.K., Japan and Germany spent combined within the same year.  

Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. 

It is important to remember that Inbound Marketing is more consumer-centered than product-centered.

Powerful content that are adapted to the need of your client persona can help educate them about you and your brand, as well as provide orientations on the solutions you can give.

Download our 30 Lead Generation Tips, Tricks and Ideas here

How do you determine your audience segment? By chance and hope that you strike lucky?

According to Spencer Powell from HubSpot, a lot of marketers think that they are doing the right thing when they check all the boxes, to what an inbound strategist should do.

Posting on social media, adopting a SEO strategy, blogging on a daily basis – all done without generating leads!

Understanding that your bread and butter is at stake, we have painstakingly outlined how YOU can turn that around within the time frame of 24 hours.

A good deal isn’t it? So pay attention.

As a marketing manager, you are responsible to grow the market share of your company’s products, services or solutions. Your marketing KPI may vary but usually ties to a set of numbers. It could be the number of leads generated, newsletter sign-ups, website visitors or Facebook page followers.