As with any business, identifying the most effective marketing technique is key to success. But for small businesses and startups, conventional marketing approaches are either way too expensive or too big to function properly.
So, what’s the answer? Inbound marketing!
Inbound marketing also known as Pull Marketing, at its core is about attracting prospects to your business rather than going out to find those prospects.
As you master the fundamentals of inbound marketing, you will soon begin the important journey of expanding your studies.
The best way to learn the tricks of the trade is to imitate and emulate the masters before developing you own methodology that best suits your practice.
As you become more fluent in creating content, understanding design, social and Search Engine Optimization (SEO), the expansion of your knowledge base is done by studying the masters and teachers among us.
Inbound marketing is about creating valuable experiences that have a positive impact on people and your business.
It is important to remember that Inbound Marketing is more consumer-centered than product-centered.
Powerful content that are adapted to the need of your client persona can help educate them about you and your brand, as well as provide orientations on the solutions you can give.
How do you determine your audience segment? By chance and hope that you strike lucky?
According to Spencer Powell from HubSpot, a lot of marketers think that they are doing the right thing when they check all the boxes, to what an inbound strategist should do.
Posting on social media, adopting a SEO strategy, blogging on a daily basis – all done without generating leads!
Understanding that your bread and butter is at stake, we have painstakingly outlined how YOU can turn that around within the time frame of 24 hours.
A good deal isn’t it? So pay attention.
In our previous posts (cilck here) we talked about inbound marketing and how to increase lead generation using inbound marketing. In this post, we’ll talk about How to Formulate an Inbound Marketing Strategy using a simple checklist of six steps.
You want to attract new customers to your business, because getting new customers means a wider market, which means more income for you. Inbound marketing is so powerful because you have the power to give the searcher/consumer exactly what they are looking for at the precise point that they need it.
Download our free e-book to learn more about inbound marketing
Ensuring that consumers choose your products or services over your competitors is not a walk in the park, hence the need for a business to be at the top of their marketing game.
How do you do that, you might ask?
Here are 18 pro tips that you can adopt for you inbound marketing to develop loyal customers to your brand, ensure business growth and ultimately generate leads.
Ok, so your marketing team have set up an inbound marketing strategy, and you’re now waiting for the fish to bite. You don’t have to sit around and do nothing!
Here are some shortcuts you can use to help you leverage on the content your marketing team has already produced and get a head start. You’ll also be able to see any potential business opportunities that you might not have noticed before.
